Lifestyle Social Content

For Kempinski, I produced lifestyle photo and video content for the social channels of the Augustine Hotel in Prague, set in the Lesser Town a few steps from Charles Bridge.

The Vision

The brief was to show the hotel as a place you actually live in, not a set. Natural moments with models, a relaxed and easy mood, very little staging, and a light, airy palette that keeps the images fresh rather than heavily stylised.

Execution

I worked with the models as guests rather than performers, moving through the hotel and letting the scenes unfold instead of directing every pose. Photo and video were captured side by side, so each moment exists both as a still and as a short vertical clip ready for social. The films follow the rhythm of a stay: a slow morning, the design and heritage of the house, breakfast in the courtyard and the city just outside, from the rooftops of the Lesser Town to Charles Bridge. The grade stays soft and natural, in line with the wish for lightness.

Disciplines

• Lifestyle photography
• Social video (vertical formats)
• Direction of models
• Colour grading