Kerzner x SIRO
La Petite Chapelle
The Vision
A historic first in the heart of Paris. For the first time in its history, the Sainte-Chapelle, one of the world's most sacred architectural wonders, opened its doors for a wellness experience. In collaboration with SIRO Hotels (by Kerzner International), I was commissioned to document the Sanctum Signature Sequence.
Execution
The objective was to capture the ethereal energy of a cathartic embodiment ritual while contrasting the modern, fluid movements of the participants against the rigid, Gothic grandeur of the 13th-century stained glass.
The production required a delicate balance between cinematic storytelling and the fast-paced requirements of social media delivery, ensuring the "Sanctum" atmosphere resonated with SIRO’s global digital community.
Disciplines
- Creative Direction: Defining the visual tone to match the SIRO brand identity.
- Cinematography: High-dynamic-range filming to preserve the detail of the chapel’s iconic windows.
- Editorial: Crafting a high-impact edit optimized for social media engagement.
Location: Paris, France
Event: Sanctum Signature Sequence