High-Energy Pastry Reels

A series of short-form social films for pastry chef François Perret, designed from the ground up for Instagram: high energy, bold lighting and a style built to stop the scroll.

The Vision

On social, everything plays out in the first second. The aim was a format that is instantly and intensely visual: punchy rhythm, strong light and every texture pushed to its most striking, so each pastry lands like a hit in the feed and the account gets a signature look.

Execution

Each film is lit, framed and cut for impact, with the edit tuned to the pace of the platform rather than to a classic pastry video. The result landed: the new format drew twice the engagement the account usually gets, and gave the chef a new visual direction.

Disciplines

• Lighting design
• Cinematography
• Vertical editing