Social Media Photography

The Vision

Redefining luxury through authenticity. Across properties in Canada, the USA, the UK, and beyond, I have partnered with Fairmont Hotels & Resorts to capture the "pulse" of their most iconic heritage hotels. The objective was to pivot away from traditional, over-staged hospitality content and move toward a more honest, vibrant visual narrative.

Execution

Operating in a "Run & Gun" style, I move through these grand properties as an observer rather than a director. By utilizing natural light and unscripted moments, I capture the real life of the hotel, the quiet morning light in a historic lobby, the spontaneous smile of a concierge, or the rhythmic energy of a kitchen in full swing.

This approach allows for a massive volume of high-end photo and video content that feels immediate and relatable for social media, while maintaining the prestigious aesthetic Fairmont is known for. No heavy crews, no artificial staging, just the property in its truest, most beautiful form.

Disciplines

• Global Content Production: Seamlessly navigating different cultures and property identities under one brand umbrella.
• Hybrid Capture: Simultaneously shooting high-resolution photography and cinematic vertical video.
• Observational Cinematography: Finding the "hero shots" in unscripted, real-world environments.

Locations: London (UK), Vancouver & Victoria (Canada), San Francisco (USA), Hamburg (Germany)

Style: Unscripted / Documentary / Run & Gun